Finding product names – how important is it and how does it work?

By making us aware of how important our own name is and what image it throws on us within society, it becomes clearer to us how important the naming of a product or service that is newly launched on the market is should be, really is. For a new product as well as for start-ups, […]

How to build a convincing phygital presence for your next trade fair

Trade fairs and general industry events are the marketing and communication instruments most used by entrepreneurs and managers of companies of all sizes to promote their company and To make contacts, both in the B2C and in the B2B area. The reasons? There is an infinite number of them. I am listing three of them: […]

12 apps for more focused, organized and faster work

Social networks, e-mails and countless other distractions vie for our attention in our everyday lives. It is often difficult to concentrate fully on a single task. Fortunately, there are many apps that can help us focus, organize our tasks, and get the most out of our time. Apps for blocking social networks, websites and emails […]

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