Year: 2021

The way to the poster: Graphic poster design in the 20th century

At the beginning of the 20th century, before the term graphic design came up, Julius Klinger and Lucian Bernhard were among the most influential poster artists in German-speaking countries. As more and more companies took advantage of the development of different printing techniques, they designed advertising materials in styles that would shape the future of […]

Package Design: How to Design Box Templates

The packaging has a double function: a practical and an aesthetic one. On the one hand, it contains and protects the product and makes it easier to transport. On the other hand, she embellishes it and strengthens its visual identity with the brand. Numerous companies that have specialized in printing and packaging offer a wide […]

Finding product names – how important is it and how does it work?

By making us aware of how important our own name is and what image it throws on us within society, it becomes clearer to us how important the naming of a product or service that is newly launched on the market is should be, really is. For a new product as well as for start-ups, […]

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